Archives: Articles

  • Dhrystone Is Dead; Long Live CoreMark!

    Dhrystone Is Dead; Long Live CoreMark!

    “There are lies, damn lies, and benchmarks.” With apologies to Mark Twain (or possibly Benjamin Disraeli or maybe Henry Du Pré Labouchère), benchmarks have been…

  • Atmel SAM3U Boasts Screaming USB

    Atmel SAM3U Boasts Screaming USB

    Atmel made its name with programmable logic and nonvolatile memory, but the company is now a big supplier of microcontrollers, too. It’s one of the…

  • Demonstrating Targeted ROI

    Demonstrating Targeted ROI

    Wall Street says, “Flat is the New Up!” GSA says, “Semiconductor sales for 2008 totaled $252 billion and dropped 6%, compared to 2007 sales of…

  • A Nice DATE in Nice

    A Nice DATE in Nice

    I have to confess a weakness – I love trade shows/exhibitions. I enjoy being involved in designing, creating and setting up trade show booths, enjoy…

  • Powering Up

    Powering Up

    They were completely unprepared for what they saw when they stumbled upon it. This was supposed to be wild, untouched back-country. As far as anyone…

  • Xilinx Strengthens Its Defenses

    Xilinx Strengthens Its Defenses

    Designing for military and aerospace applications can be tough sometimes. The other designers – you know, the ones that do commercial applications – can have…

  • Managing More Freedom

    Managing More Freedom

    It’s all about degrees of freedom. The more of them you have, the more options you have. In the mechanical world, we think of it…

  • Cadence Uses the F Word

    Cadence Uses the F Word

    Mentor brought us Leonardo, Precision, ModelSim, and Catapult. Synopsys sells Synplify and HAPS. Magma brought us Palace and Blast FPGA. Big EDA companies have had…

  • IP Mates, IP Stars and IP Trolls

    IP Mates, IP Stars and IP Trolls

    A mate in the pub. It’s a regular problem: there is something you think you need, you are a bit hazy about what it is…

  • So You Want to Be an Entrepreneur

    So You Want to Be an Entrepreneur

    You’re a smart guy (or gal; forgive the pronoun). You’re a clever engineer. You design good products. Better than those dweebs in Marketing deserve, really.…