In the first of a series of distribution-focused Fish Fry episodes, I interview Alex Iuorio and Jeff Ittel from Avnet Embedded about how Avnet used a start-up mentality to get this new embedded division up and running. They discuss, among other things, how they see distribution playing a vital role in each step of the electronics design and supply chain. Then, in keeping with the distribution theme, I look into the ramifications of counterfeit chip production and highlight three overall challenges we face in protecting ourselves from counterfeit components.
Also, I check out the biggest news of the week and how one of three key elements of this announcement ties into the world of superheroes.
I have another Amazon.com gift certificate to give out, but you’ll have to listen to find out how you can win.
Fish Fry Links – October 14, 2011
Fish Fry Broadcast about VisionTech Components
More information about Avnet Embedded
Kevin Morris’ article: Shaking Up Embedded Processing – Altera Introduces SoC FPGAs
New Chalk Talk Webcast: Spartan-6 FPGAs in Video Designs
Fish Fry Executive Interviews
John Bruggeman, Former CMO – Cadence Design Systems
Darrin Billerbeck, CEO – Lattice Semiconductor
Lauro Rizzatti, Vice President of Marketing, EVE
Bill Neifert, CTO – Carbon Design Systems
Sean Dart, CEO – Forte Design Systems
Kapil Shankar, CEO – SiliconBlue
Andreas Veneris, CEO – Vennsa Technologies
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