Archives: Articles
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Own the Media
I was chatting with a marketing executive recently, and he explained that they didn’t really know how to do “branding” with online advertising. “With print,”…
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The Evil Twin Gets Evil
This is the second part in our two-part series on the SADP version of double-patterning. I’d make some crack about your brains having recovered after…
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Cloud Storage Service Craters
Let me just start by saying, “I Told You So.” Cloud-storage company Nirvanix just filed for Chapter 11 bankruptcy protection, abruptly shutting its doors and…
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Testing Has Happened!
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Ten Years
Ten years ago, we had a vision – a vision of a new kind of trade publication: one that was completely digital; one that gave…
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Absolute vs. Relative Pointing
This was going to be a story exposing a simmering feud, an ongoing debate, a religious war. As it turns out, it feels more like…
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Factory Robot Navigation
I’m sure we’ve all seen pictures or videos of them – little R2D2 wannabes running up and down the factory floor, doing their masters’ bidding…
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Jigsaw Juggles Cache Management
When is software faster than hardware? And when does the physical location of your electronic bits matter? When you’re programming a multicore processor, evidently. Two…
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Digital Duct Tape
There are two “go-to” products in the mechanical world – duct tape and WD-40. WD-40 for things that are stuck together and are not supposed…
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Double-Patterning’s Evil Twin
What follows is something I enter into with great trepidation. Getting this… article thing… to a point where you can read it has involved more…